Since 2004, Paul Eckert has served as president and chief executive officer of Family Financial Centers. Based in Doylestown, Pennsylvania, the firm offers a wide range of financial services throughout the United States. In conjunction with his professional endeavors, Paul Eckert maintains an active membership with the Better Business Bureau.
The Better Business Bureau (BBB) recently warned of increased incidences of identity fraud in the United States, urging individuals to take precautions in protecting their online passwords in order to prevent such fraud from happening to them.
According to the BBB, identity theft is happening at the rate of approximately once every two seconds. In a partnership with the White House and the National Cyber Security Alliance, the BBB is launching a “Lock Down Your Login” initiative to promote cyber safety awareness in an effort to combat these thefts.
Specifically, the BBB recommends two-factor authentication as an effective means of securing one’s online accounts, which means that accounts should have an additional measure of authentication in addition to the password. Like passwords and other valuable pieces of information, the BBB encourages individuals to keep this authentication information in a secure home location, and not share it with anyone.